Optimal advertising campaign generation for multiple brands using MOGA

The paper proposes a new modified multiobjective genetic algorithm (MOGA) for the problem of optimal television (TV) advertising campaign generation for multiple brands. This NP-hard combinatorial optimization problem with numerous constraints is one of the key issues for an advertising agency when producing the optimal TV mediaplan. The classical approach to the solution of this problem is the greedy heuristic, which relies on the strength of the preceding commercial breaks when selecting the next break to add to the campaign. While the greedy heuristic is capable of generating only a group of solutions that are closely related in the objective space, the proposed modified MOGA produces a Pareto-optimal set of chromosomes that: 1) outperform the greedy heuristic and 2) let the mediaplanner choose from a variety of uniformly distributed tradeoff solutions. To achieve these results, the special problem-specific solution encoding, genetic operators, and original local optimization routine were developed for the algorithm. These techniques allow the algorithm to manipulate with only feasible individuals, thus, significantly improving its performance that is complicated by the problem constraints. The efficiency of the developed optimization method is verified using the real data sets from the Canadian advertising industry

Increasing the density of available pareto optimal solutions

The set of available multi-objective optimization algorithms continues to grow. This fact can be partially attributed to their widespread use and applicability. However this increase also suggests several issues remain to be addressed satisfactorily. One such issue is the diversity and the number of solutions available to the decision maker (DM). Even for algorithms very well suited for a particular problem, it is difficult - mainly due to the computational cost - to use a population large enough to ensure the likelihood of obtaining a solution close to the DMs preferences. In this paper we present a novel methodology that produces additional Pareto optimal solutions from a Pareto optimal set obtained at the end run of any multi-objective optimization algorithm. This method, which we refer to as Pareto estimation, is tested against a set of 2 and 3-objective test problems and a 3-objective portfolio optimization problem to illustrate its’ utility for a real-world problem

A service oriented architecture for engineering design

Decision making in engineering design can be effectively addressed by using genetic algorithms to solve multi-objective problems. These multi-objective genetic algorithms (MOGAs) are well suited to implementation in a Service Oriented Architecture. Often the evaluation process of the MOGA is compute-intensive due to the use of a complex computer model to represent the real-world system. The emerging paradigm of Grid Computing offers a potential solution to the compute-intensive nature of this objective function evaluation, by allowing access to large amounts of compute resources in a distributed manner. This paper presents a grid-enabled framework for multi-objective optimisation using genetic algorithms (MOGA-G) to aid decision making in engineering design

On the evolutionary optimisation of many conflicting objectives

This inquiry explores the effectiveness of a class of modern evolutionary algorithms, represented by Non-dominated Sorting Genetic Algorithm (NSGA) components, for solving optimisation tasks with many conflicting objectives. Optimiser behaviour is assessed for a grid of mutation and recombination operator configurations. Performance maps are obtained for the dual aims of proximity to, and distribution across, the optimal trade-off surface. Performance sweet-spots for both variation operators are observed to contract as the number of objectives is increased. Classical settings for recombination are shown to be suitable for small numbers of objectives but correspond to very poor performance for higher numbers of objectives, even when large population sizes are used. Explanations for this behaviour are offered via the concepts of dominance resistance and active diversity promotion

Methods for many-objective optimization: an analysis

Decomposition-based methods are often cited as the solution to problems related with many-objective optimization. Decomposition-based methods employ a scalarizing function to reduce a many-objective problem into a set of single objective problems, which upon solution yields a good approximation of the set of optimal solutions. This set is commonly referred to as Pareto front. In this work we explore the implications of using decomposition-based methods over Pareto-based methods from a probabilistic point of view. Namely, we investigate whether there is an advantage of using a decomposition-based method, for example using the Chebyshev scalarizing function, over Paretobased methods

A Novel Workload Allocation Strategy for Batch Jobs

The distribution of computational tasks across a diverse set of geographically distributed heterogeneous resources is a critical issue in the realisation of true computational grids. Conventionally, workload allocation algorithms are divided into static and dynamic approaches. Whilst dynamic approaches frequently outperform static schemes, they usually require the collection and processing of detailed system information at frequent intervals - a task that can be both time consuming and unreliable in the real-world. This paper introduces a novel workload allocation algorithm for optimally distributing the workload produced by the arrival of batches of jobs. Results show that, for the arrival of batches of jobs, this workload allocation algorithm outperforms other commonly used algorithms in the static case. A hybrid scheduling approach (using this workload allocation algorithm), where information about the speed of computational resources is inferred from previously completed jobs, is then introduced and the efficiency of this approach demonstrated using a real world computational grid. These results are compared to the same workload allocation algorithm used in the static case and it can be seen that this hybrid approach comprehensively outperforms the static approach

A convergence acceleration operator for multiobjective optimisation

A novel multiobjective optimisation accelerator is introduced that uses direct manipulation in objective space together with neural network mappings from objective space to decision space. This operator is a portable component that can be hybridized with any multiobjective optimisation algorithm. The purpose of this Convergence Acceleration Operator (CAO) is to enhance the search capability and the speed of convergence of the host algorithm. The operator acts directly in objective space to suggest improvements to solutions obtained by a multiobjective evolutionary algorithm (MOEA). These suggested improved objective vectors are then mapped into decision variable space and tested. The CAO is incorporated with two leading MOEAs, the Non-Dominated Sorting Genetic Algorithm (NSGA-II) and the Strength Pareto Evolutionary Algorithm (SPEA2) and tested. Results show that the hybridized algorithms consistently improve the speed of convergence of the original algorithm whilst maintaining the desired distribution of solutions

Computational steering of a multi-objective genetic algorithm using a PDA

The execution process of a genetic algorithm typically involves some trial-and-error. This is due to the difficulty in setting the initial parameters of the algorithm – especially when little is known about the problem domain. The problem is magnified when applied to multi-objective optimisation, as care is needed to ensure that the final population of candidate solutions is representative of the trade-off surface. We propose a computational steering system that allows the engineer to interact with the optimisation routine during execution. This interaction can be as simple as monitoring the values of some parameters during the execution process, or could involve altering those parameters to influence the quality of the solutions produce by the optimisation process

Generalized decomposition and cross entropy methods for many-objective optimization

Decomposition-based algorithms for multi-objective optimization problems have increased in popularity in the past decade. Although their convergence to the Pareto optimal front (PF) is in several instances superior to that of Pareto-based algorithms, the problem of selecting a way to distribute or guide these solutions in a high-dimensional space has not been explored. In this work, we introduce a novel concept which we call generalized decomposition. Generalized decomposition provides a framework with which the decision maker (DM) can guide the underlying evolutionary algorithm toward specific regions of interest or the entire Pareto front with the desired distribution of Pareto optimal solutions. Additionally, it is shown that generalized decomposition simplifies many-objective problems by unifying the three performance objectives of multi-objective evolutionary algorithms – convergence to the PF, evenly distributed Pareto optimal solutions and coverage of the entire front – to only one, that of convergence. A framework, established on generalized decomposition, and an estimation of distribution algorithm (EDA) based on low-order statistics, namely the cross-entropy method (CE), is created to illustrate the benefits of the proposed concept for many objective problems. This choice of EDA also enables the test of the hypothesis that low-order statistics based EDAs can have comparable performance to more elaborate EDAs